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Published January 23rd, 2008
No, this is not a lecture on how to be more eco friendly.
It’s about curiosity, exploration and trying to understand the truth. As opposed to being a fundamentalist – someone who first considers whether a fact is acceptable to their beliefs before exploring.
Seth Godin uses the example of TV ads, where for 40 years companies have been advertising to people that don’t really want to see the ads. Just so they can make more sales to repeat the advertising and sales loop again.
The problem now is times have changed and “the smartest people have switched their TVs off”. It just doesn’t work anymore. The cost versus the revenue does not make business sense.
Whilst the example given was for advertising, it equally applies to many other sectors. We should be curious. We should be asking questions. We should be changing our behaviour. Our solutions. Our outlook on life.
“It’s a 5, 10, 15 year process, where people start finding their voice. Where they realise the safest thing to do feels risky, and the riskiest thing they can do is play it safe.” Seth Godin
The question is, what safe things are you doing?
